Web ergonomics

Websites in responsive design

Ergonomic design and responsive usability are essential for user satisfaction. In fact, an improved user experience guarantees both conversion rate and business growth. With technical responsive design websites, like acheter-une-maison.net, you can make your platform as engaging as possible on your device (tablet, mobile, PC).

Websites

What website do you need?

Having a website, such as groupe-immobilier.com, helps to develop your brand and gain customers. Therefore, it is important to adopt a good digital strategy and choose the right type of website. There are, in general, 3 types of websites, each with a different purpose.

Showcase or corporate website

These are two types of websites designed to present the company’s activity.

E-commerce website

It aims to improve the purchasing process by identifying each customer with a unique customer code.

Corporate blog

Based on the creation of content to generate traffic and optimise natural referencing.

More traffic

Why optimise natural referencing?

Search Engine Optimization (SEO) is one of the techniques used to increase the visibility of your site on the search engine. It is the most reliable solution and also brings in more visitors than paid commercial referrals (SEO). The most cost-effective solution, it is suitable for the initial investment in positioning your site on Google pages, unlike SEO which has constantly changing costs.

Digital marketing

What technologies do we master?

With the digital explosion of the last two decades, the concept of digital marketing has expanded considerably and now includes all practices associated with marketing using online media and channels. There are several technologies that professionals are able to master.

Influencer marketing

Using influencers who are followed by a large audience interested in what they post.

Inbound Marketing

Attracting prospects directly to you through well-crafted content without the need for cold calling.

Content Marketing

A pillar of inbound marketing, it is about providing informative and engaging content to potential customers.

Marketing Automation

Automating marketing campaigns based on user behaviour.

E-mail Marketing

Keeping subscribers informed of your news through useful and relevant content.

Social Marketing

A variant of marketing aimed at encouraging a social or general interest character.

Google Ads

Reach new customers online

Google Ads is a paid search engine optimisation. Also known as SEA, it is a commercial link program provided by Google. When used correctly, Google Ads has the potential to bring you many users who actually want what you offer. It is based on the principle that advertisers pay Google a set amount when a search engine user clicks on an ad related to an entered keyword.

Social networks

Why hire a community manager?

Managing your social network is not easy. Hiring a professional community manager is necessary to ensure that the animation and monitoring of your social network is in the hands of an expert.

The guarantor of e-reputation

Social media experts are able to respond to subscribers’ comments and private messages while guaranteeing your values.

They do much more than post!

The missions of this expert are not limited to publishing. They also animate, sell and create an online community.

Monitoring online presence

Community managers master performance management and analysis tools to monitor your online presence on search engines.

SEO audit

What are the steps for an SEO audit?

UX/UI analysis

This is the step of aligning the user’s expectations with the sponsor’s business objectives and needs.

On site/Off site

This step consists of optimising offline and online websites, mainly looking for backlinks.

Audit report

The stage that formalises the findings of the audit from which the internal auditor will present what has been audited.